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The Book Every Business Owner Should Read Before They Think About Selling

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What's Inside:

  • Why only 20% of businesses actually sell—and how to make sure yours does

  • The 4 most common mistakes owners make before exiting

  • A practical roadmap to build a sale-ready business, even if you’re not selling today

  • Real-world insight from the trenches of business brokerage

Use This Book to Exit with Clarity, Confidence, and Control

Selling your business is one of the most important—and emotional—decisions you’ll ever make. But most business owners wait too long, plan too little, and walk away with far less than they deserve.

Where’s the Exit? was written for owners like you—those who’ve built something real and valuable, and want to protect it as they plan their next chapter.

This book reveals what most buyers won’t tell you: why only 1 in 5 businesses actually sell, and how to avoid the critical mistakes that keep owners stuck. Whether you're years away or already entertaining offers, this guide will help you move forward with clarity, confidence, and control.

What Other Business Owners Are Saying

“I read Where’s the Exit? two years before I sold my company—and it was the smartest move I made. It opened my eyes to the process, the timing, and the traps to avoid. I walked away with a deal I’m proud of.”

- Dave M., Former Business Owner (HVAC Industry)

“No fluff. Just real-world advice from someone who’s actually done it. If you're even thinking about selling, read this first.”

- Sandra K., Manufacturing Company Owner

“Michael’s insights helped me avoid some serious mistakes. I was ready for buyers in a way I never would have been on my own.”

- James T., Landscaping Business Owner

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👤 About the Author

Michael Lefkowitz, CBI, M&AMI
Founder of Benjamin Ross Group

“Selling your business should be the reward for years of hard work—not a gamble.”

Frequently Asked Questions

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